Fifty Plus Marketer

Category: Copywriting

  • What most copywriters DON’T do but should

    If you know anything about copywriting, then you know that you need to have a “swipe file”.

    Of headlines, bullet points sales pages etc.

    Now something I’ve not long learned from Gary Halbert’s newsletter.

    Is that most copywriters don’t realize that they should also have a swipe file of…

    Interesting Facts!

    Yep, that’s right.

    And in his newsletter, that’s now free online to access.

    Gary gives 12 facts with examples of how to use them.

    The first three facts are below:

    1. If Jell-O is hooked up to an EEG, it registers movements virtually identical to the brain waves of a healthy adult.

    2. On average, a Twinkie will explode in a microwave in 45 seconds.

    3. 100 shares of McDonald’s stock worth $2,250 when it was first offered in 1965 was worth more than 1.4 million dollars 30 years later in 1995.

    And here are two examples he used in sales pages…

    First Example

    “Dear Friend,

    If Jell-O is hooked up to an EEG, it registers movements virtually identical to the brain waves of a healthy adult.

    I mention this because I just returned from a seminar of so-called “webmaster experts”.

    And I think if you hooked up their brains to an EEG machine, their brain waves would be inferior to the brain waves of plain, ol’ Jell-O.

    It seems to me, none of them knew anything of real value about enhancing website profits. Like the few secrets I am about to reveal in this letter:”

    Second Example

    Dear Friend,

    On average, a Twinkie will explode in a microwave in 45 seconds.

    This is, I believe, less time than it takes for a prospect to go ballistic when he or she is put on hold or into “voicemail hell”.

    Only stupid marketers allow this to happen.

    If you sell anything that people can order by phone, you need to know about some of the secrets in my new book called ”17 Magic Ways To Turn Incoming Telephone Calls Into Massive Amounts Of Money”.

    Interest facts are great to use in all your marketing.

    If you want to read the full newsletter on this search Google for “Gary Halbert Newsletter Interesting Facts.”

    Zaf.

    P.S. Get on my list and get this free video…

    The New Way To Create Multiple Streams Of Long-Term, Passive Affiliate Commissions.

    Beginner-Friendly – No prior experience, products, or technical skills are required.

    Hidden Content

  • Use this to write better email copy

    In the last half hour or so, I’ve been to the docs.

    For a checkup.

    The usual blood pressure and heart rate. You know?

    Little did I know, but that also included taking my blood… the bloody vampires.

    I would have thought twice about going, lol…

    There’s a framework that Dan Kennedy uses in his copy that can be used for any sort of copy.

    The framework is PAS.

    ✅ Problem
    ✅ Agitate
    ✅ Solution

    This is also great for writing emails for affiliate products.

    You start by identifying the problem.

    By asking… “What pain point are they trying to solve?”

    This is where you need to do some research on your target market. To fully understand their challenges.

    (You can easily get some of these problems from the sales pages for the product you’re selling.)

    Sometimes your target market may not even be aware of the problem.

    And that’s where you need to educate them about the problem. Making them aware of the potential consequences if they don’t take action.

    Once you identify their problem, you then agitate the problem. so the reader fully understands the issue.

    The goal here is to get them to simply understand that this problem is worth solving.

    This is usually where to describe the consequences that could happen if they don’t solve their problem.

    Last is the solution to their problem.

    Here, you simply introduce your product or service as the solution and how it can help solve their specific needs.

    Zaf.

    P.S. Get on my list and get this free video…

    The New Way To Create Multiple Streams Of Long-Term, Passive Affiliate Commissions.

    Beginner-Friendly – No prior experience, products, or technical skills are required.

    Hidden Content

  • Gary Halbert often asked his class…

    If you’re in the UK, I hope you’re enjoying the lovely sun we are having here today…

    This week coming looks to be 15 – 20 degrees warm…

    There’s a story about the legendary Gary Halbert, who sometimes gave classes on either copywriting and/or selling by mail.

    In one of these classes, Gary asked one of his favorite questions.

    The question he loved to ask his students was:
    “If you and I both owned a hamburger stand and we were in a contest to see who could sell the most hamburgers, what advantages would you most like to have on your side to help you win?”

    There was a mix of answers.

    Some would reply that they would like to have superior meat from which to make their burgers.

    Others said that they’d want sesame seed buns.

    A few mentioned locations.

    Then there were the usual replies about offering the lowest prices.

    After his students finished telling him what advantages they’d like most to have.

    Gary would turn around to them and say something like…
    “O.K., I’ll give you every single advantage you have asked for. I, myself, only want one advantage and, if you will give it to me, I will (when it comes to selling burgers) whip the pants off all of you!”
    ​
    “What advantage do you want?”
    ​
    They ask.
    ​
    “The only advantage I want,” he’d reply…
    ​
    “Is…
    A Starving Crowd!”

    When it comes to marketing on and offline…

    …the most profitable habit you can cultivate is the habit of constantly being on the lookout for groups of people (markets)…

    … who have demonstrated that they’re starving or at least hungry for a product or service you want to offer.

    And in Dan Kennedy’s book, Magnetic Marketing talks about the most important thing you can do is know your WHO.

    Your job is to find a “starving crowd” who can’t live without what it is you have to offer.

    Dan goes on to say, once you nail this – the person who you definitely want to do business with again and again.

    Then you’ll be able to make your marketing “magnetic”. Because you’ll be using words and phrases that’ll attract your target audience.

    And once you know your WHO. You can create the right message to convert your audience into leads and customers.

    That you can use for all your marketing, such as free content to help build your email list…

    Zaf.

    P.S. Get on my list and get this free video…

    The New Way To Create Multiple Streams Of Long-Term, Passive Affiliate Commissions.

    Beginner-Friendly – No prior experience, products, or technical skills are required.

    Hidden Content

  • Pulling emotional triggers…

    I was flipping through a newsletter to which I’m subscribed.

    This month’s issue discusses selling.

    That sales are made by pulling emotional triggers… that:

    “We Really Don’t Sell PRODUCTS Online Or Offline, We Sell Emotion.”

    And it’s about honing in on the emotions to make a sale.

    The place to see this in action is through TV and radio… these will give you plenty to model and learn from.

    And when you start paying attention to the TV and radio, it’s amazing how true the above statement is.

    I was watching the TV last night and a party-political broadcast came on TV for the Labour Party.

    And from what I can remember, it was to do with pensioners and how they were being affected by their “cold weather” payments being stopped.

    If you’re in the UK, you might have even seen this.

    At the time, I honestly wasn’t paying a lot of attention to it, but I do recollect they showed quite a few emotional scenes in the ad.

    It’s quite fascinating when you start looking at these sorts of ads and studying them.

    A great example to study is the ASPCA commercials.

    I Googled these and found a load of the ASPC ads on iSpot.tv.

    There are some great examples there to look through.

    So, if you want to beef up your ad or email campaigns… Ask yourself:

    “What emotional triggers am I leaving on the table?”

    Doing this will help you create more compelling content. For use in affiliate marketing, email marketing and more.

    Zaf.

    P.S. Get on my list and get this free video…

    The New Way To Create Multiple Streams Of Long-Term, Passive Affiliate Commissions.

    Beginner Friendly – No Prior Experience, Products Or Technical Skills Required.

    Hidden Content

  • The LEAST well known copywriter

    I was flipping through a book earlier this week.

    By Denny Hatch – How to make a fortune by getting inside the head of your customers.

    Great title aye?

    And in chapter 6 Denny talks about one of the greatest copywriters, and nobody has ever heard of him.

    Mel Martin, master of fascinations.

    Mel who?

    Martin.

    Master of what?

    Fascinations.

    Teasers.

    The taking of old-fashioned teaser copy – appealing to the emotions that drive people to action.

    Mel worked with Brian Kurtz on the Boardroom Reports…

    Mel was Boardroom’s secret weapon and inventor of “Fascinations.”

    If you Google “Fascinations” this is what it tells you.

    “Fascinations” is a copywriting strategy… where you capture your reader’s attention by making them curious.

    You make them so curious that they’re compelled to learn more.

    Fascinations are specific, intriguing pieces of copy. That tap into your audience’s deepest desires and challenges.

    Here’s a couple of examples from the book…

    The gruesome story about the duty-free shops. (Not talked about in the travel industry!)

    ✅ A simple way to prevent Montezuma’s Revenge.

    ✅ The two famous cold remedies that, taken together, can give you ulcers.

    ✅ As you can see, these are bullet points and as John Carlton says:

    You want to create mini-stories.

    Paint pleasing pictures in the mind – write brisk, pithy “scripts” like little movies, little scenes.

    Action verbs.

    I also came across Clayton Makepeace 21 Bullet Secrets That IGNITE The selling Power of Your Copy at the Internet Archive site.

    Which I think will help you.

    That you can use in writing emails for affiliate products. Or copy for an optin page, etc.

    Zaf.

    P.S. Get on my list and get this free video…

    The New Way To Create Multiple Streams Of Long-Term, Passive Affiliate Commissions.

    Beginner Friendly – No Prior Experience, Products Or Technical Skills Required.

    Hidden Content

  • 27 provocative words and phrases…

    Most of today has been spent fixing a laptop for a family member.

    I had to wipe and then reinstall Windows on the laptop using a Windows 11 USB stick that I had created.

    Meanwhile, the wife was cooking the Sunday dinner.

    We had lovely tender beef, chicken, mashed potato, veg and Yorkshire pudds with gravy.

    (Absolutely lovely. She makes a mean Sunday dinner.)

    I swear she thinks I have a barrel for a stomach though… Lol.

    She always piles the dinner sky high…

    Whenever you are writing headlines, email subject lines and any sort of copy.

    There are certain words that you can add to your copy to make it stand out that bit more.

    Below is a screenshot from one of Ted Nicholas Copywriting seminars of some of those words.

    (It’s an old training so the screenshot is a bit fuzzy.)

    Although it says for headlines, these words can be applied to all areas of your copy.

    It’s a good idea to build up a swipe file of these words. That you can add to your copy to give it that bit more of a punch.

    You can test this in both your emails and affiliate marketing…

    Zaf.

    P.S. Get on my list and get this free video…

    The New Way To Create Multiple Streams Of Long-Term, Passive Affiliate Commissions.

    Beginner Friendly – No Prior Experience, Products Or Technical Skills Required.

    Hidden Content