Fifty Plus Marketer

Category: Email

  • I used AI to create a simple eCourse

    Quite a few months back now I decided to create an eCourse.
    For beginners in email marketing.

    I used two free tools.

    One is for the opt-in page, and the other is to create the Course.

    Below is a screenshot of the opt-in page created using Systeme.io.

    I created the eCourse using the free version of ChatGPT.

    Uploaded the email to Systeme in an email campaign, and also created what’s known as a subdomain.

    Now the subdomain part is NOT necessary it was something I was testing out.

    (If you don’t know what this is then do a quick Google search.)

    And I did YouTube videos linking to the opt-in page.

    And then left it and checked a few months later to find that I had a few subscribers.

    I created the eCourse by entering this prompt into ChatGPT :

    “Please create me a 7-Day Email Marketing Course for beginners in email marketing which Is to be delivered by email for new subscribers.”

    After a couple of iterations, I got a good eCourse.

    I’ve gone through this procedure today and it’s remarkable the improvement in the output since the last time I did this.

    As you see there’s NO reason why you can’t start building an email list for free.

    Zaf.

    P.S. Get on my list and get this free video…

    The New Way To Create Multiple Streams Of Long-Term, Passive Affiliate Commissions.

    Beginner-Friendly – No prior experience, products, or technical skills are required.

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  • Some email marketing automations I’m working on

    It’s been another scorcher of a day here in Notts today.

    Hitting a lovely 24 degrees, I’m typing this email sitting in my back garden enjoying the sun.

    While it lasts, lol.

    And sipping a nice cuppa tea…

    One of the biggest things you can do to speed up your email marketing is adding automation.

    And I’ve been going through some email automation training I have.

    Along with spending some time checking a few of the automations’ I’ve set up in Kit.

    Seeing how well the emails are converting. And how well the rules that I’ve applied are working.

    Some of the automations I currently have in place are:

    ✅ 30-day follow-up sequence for my new lead magnet.
    ✅ Rules to add various tags to subscribers when they click on a link
    ✅ Abandon cart emails (working on adding all these to my products.)

    There’s also a re-engagement automation I’ve set up for subscribers who have gone cold…

    (That is subscribers who haven’t engaged with your emails in a while.)

    Which requires some editing to make it better.

    But the idea of this is after a set period of inactivity a subscriber will get added to this automation automatically.

    And if a link has not been clicked then after several days or so the subscriber will then be automatically unsubscribed.

    And this will be fully automated…

    it’ll check every 90 days or so if the subscriber has gone cold and automatically add them to the automation.

    Saving a HUGE amount of time having to check manually.

    If you not using automation in your email marketing, then you should seriously consider it… it’s a BIG time saver.

    Still not convinced?

    Here are some stats pulled from Google:

    In 2025, email marketing remains a powerful and effective channel, with an expected global user base of 4.6 billion.

    Email marketing boasts a high ROI, with an estimated return of $36 for every $1 spent.

    Automated emails, in particular, show significant engagement metrics, with higher open rates and click-through rates compared to traditional campaigns.

    Now let’s talk about email list building…

    P.S. Get on my list and get this free video…

    The New Way To Create Multiple Streams Of Long-Term, Passive Affiliate Commissions.

    Beginner-Friendly – No prior experience, products, or technical skills are required.

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  • How to come up with killer lead magnet titles

    It’s been a bit of a miserable day here in Notts, weather-wise that is.

    Something that’s often overlooked when creating a lead magnet is the actual title.

    In the book Magnetic Marketing by Dan Kennedy.

    Dan emphasizes the importance of having a powerful title.

    “He goes on to say the title of your lead magnet is like a headline, it has to interest people enough to want it, then motivate them to consume it when they get it.”

    You need to take the time to create a really powerful title.

    Where do you find great titles?

    By looking at the covers of magazines or tabloids such as:

    ✅ The Enquirer
    ✅ Cosmopolitan
    ✅ Readers Digest
    ✅ And others

    The headlines have to sell those magazines off the rack.

    What we’re doing here is looking at the structure of the headlines that we can model.

    A simple trick you can do is to search for a magazine and then click on the ‘Images’ tab, which will bring up lots of cover images.

    (You could create a swipe file of magazine covers for possible title ideas.)

    You can also get some great ideas from Amazon by looking in the book section at both the book and chapter titles.

    And finally, you can also try using AI to give you some ideas

    It’s a good idea to brainstorm ten titles for your lead magnet and then choose the one you think is best.

    Zaf.

    P.S. Get on my list and get this free video…

    The New Way To Create Multiple Streams Of Long-Term, Passive Affiliate Commissions.

    Beginner Friendly – No Prior Experience, Products Or Technical Skills Required.

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  • How I’m dealing with cold subscribers

    I woke early this morning around two am with a banging headache.

    Feeling rather crap, I took a couple of paracetamols and went back to sleep for a few hours.

    When I woke around 6:15 am I still felt like crap with a heavy sensation in my head…

    I got my daughter’s bug as she wasn’t well the day before with a bad migraine… I know it’s good to share, but really?

    That’s something she could have kept to herself! Lol.

    As I was feeling a little better later on, I decided to do a couple of needed tasks.

    I’ve been going through my autoresponder today, looking at how to deal with cold subscribers.

    Kit refers to cold email subscribers as:

    People who haven’t opened or clicked on a link in an email for more than 90 days.

    ​

    And for subscribers who have been active for fewer than 90 days, anyone who hasn’t opened or clicked an email in the last 30 days.

    There are two ways you can do this:

    1. Add a tag for the cold subscribers.

    2. Create a segment for the cold subscribers.

    I opted to create a segment and exclude any buyers from that list.

    Since the segment is dynamic, any cold subscribers I get will automatically get added to this segment.

    Then add them to a 3-day re-engagement automation.

    (And test, or I could delete them, like I know ONE email marketer does.)

    I’ve not long finished setting up the automation for this and will test it later.

    How often should you clean your list?

    That depends on how often you email.

    If you’re emailing only a couple of times a week, then maybe every 90 days.

    For me. I’ve been emailing every day, then every 30 days.

    Reasons To Clean Your List:

    ✅ Increase open rates

    ✅ More engaged subscribers

    ✅ Lower autoresponder bill

    ✅ Improved deliverability (repeatedly sending to un-engaged subscribers can damage your deliverability)

    Zaf.

    P.S. Get on my list and get this free video…

    The New Way To Create Multiple Streams Of Long-Term, Passive Affiliate Commissions.

    Beginner Friendly – No Prior Experience, Products Or Technical Skills Required.

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  • The #1 goal of your business?

    The wife and I not long got back from doing the weekly shopping.

    We’d been to our local Aldi, and the wife said:

    “Every week we go, their prices seem to keep going up!”

    And come April we’re going to see a lot of things going up…

    Leading to more people looking online for ways to make some extra income.

    Meaning that NOW is the best time to start building an online business.

    No doubt you’ve read that the number one thing you should be doing is building an email list.

    But that’s NOT true. Nope.

    The #1 goal of your business is NOT to grow an email list. It’s to grow a buyer’s list.

    If you have an email list of 10,000 subscribers and no one’s bought anything, it doesn’t mean a thing.

    The GOAL is to grow a buyers list.

    And the more buyers you have…

    …the easier it is to sell to them.

    It’s far EASIER to sell to someone who’s already bought from you than someone who hasn’t.

    All your focus should be on list growth…

    No matter what business you’re in.

    So, if you’ve been trying to do affiliate marketing and not seen any results…

    Ask yourself – “Am I focusing on the right things?”

    Zaf.

    P.S. Get on my list and get this free video…

    The New Way To Create Multiple Streams Of Long-Term, Passive Affiliate Commissions.

    Beginner Friendly – No Prior Experience, Products Or Technical Skills Required.

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  • Why I decided NOT to use AI for my emails

    Some time back I decided to buy a small course on writing emails.

    The strategy involved using AI and a subreddit to write story-based emails…

    … The story would be the body of the email, with a small pitch in the P.S.

    That consisted of one or two lines linking to a product.
    There was a module within ChatGPT you used to enter the prompts.

    And the emails stories related to ‘true facts’ from a subreddit…

    I must admit the emails were pretty damn good.

    But the P.S. section was rather weak, I thought.

    With some reservations, I decided to test these emails out, sending them out daily…

    After the test, I decided to stop using AI to write the emails.

    For a couple of reasons:

    ✅ You had to mess about with two separate prompts for the main section to get the required output.
    ✅ The P.S. section was piss-ass poor.
    ✅ I had to edit the emails a lot to sound anything like me.
    ✅ Getting AI to write those emails meant I wasn’t improving my own writing skills.

    And it didn’t feel the same for me.

    Although getting AI to do this was quicker, even with the editing it wasn’t any fun for me.

    (Like having hot melted wax stuffed up my nose to rip my nose hairs out, Lol.)

    I found it bloody boring…

    Although I won’t be using AI to write my emails, I still think it’s a great tool to use to create outlines for lead magnets and products.

    But I prefer to write emails myself rather than get AI to do the work.

    Now some people may love that strategy to get AI to write their emails.

    And till you test a strategy you’ll not know if you’ll like it…

    … it may require a little tweaking to suit your needs.

    What do you think?

    Zaf.

    P.S. Get on my list and get this free video…

    The New Way To Create Multiple Streams Of Long-Term, Passive Affiliate Commissions.

    Beginner Friendly – No Prior Experience, Products Or Technical Skills Required.

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  • Ideas for emails…

    A few years ago, when I first started out online.

    I created my very first email marketing funnel.

    (I felt so proud of what I achieved)

    I started sending traffic to my opt-in page and the sign-ups started coming in.

    I thought to myself ‘Wow this is amazing!’

    Then on day 6, it was time for me to send out my first daily email…

    I felt like no matter how hard I tried I couldn’t think of anything to write in the email.

    My mind went completely blank as I sat there staring in a daze at the flashing cursor on the screen.

    Have you ever felt like that when trying to write an email?
    Seth Godin has the saying

    ‘There’s no such thing as writer’s block because people don’t get talker’s block.’

    I don’t know about that, but at the time it sure felt like I had ‘writer’s block’.

    If you sit down and think, “I have to write an email,” then you’re going to make yourself tense.

    This is something I learned from Chris Orzechowski if you talk and think to yourself…

    What would I say to someone in this email?

    And

    How would I tell the story and just write naturally?

    You’ll be good to go.

    A good habit to get into is writing down possible email ideas.

    Make a list and whenever an idea pops into your mind, or you think ‘That will make a good email.’ Add it to your list.

    Possible ideas are:

    ✅ What’s a challenge you faced and how did you overcome it?
    ✅ How did you get started in your business?
    ✅ Share some feedback you received either from a customer or subscriber.
    ✅ What were you up to yesterday, last week?
    ✅ What mistakes did you make early on and how did you fix them?
    ✅ Share a tip, tool, etc.

    I hope you find this useful.

    Zaf.

    P.S. Get on my list and get this free video…
    The New Way To Create Multiple Streams Of Long-Term, Passive Affiliate Commissions.

    Beginner Friendly – No Prior Experience, Products Or Technical Skills Required.

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  • If you’re emails suck try these

    For the past few weeks, I’ve been working on my email copy.

    I’ve enrolled in a great email copywriting course to help with this.

    And have learned quite a lot.

    Learning to write better emails is a skill that needs constant working on.

    And it doesn’t matter what business you’re in online.

    Whether that’s affiliate marketing, selling your own products or services…

    So I thought I’d share some of the great tips I’ve learned so far.

    1. Write as though you’re writing to a friend. When you write, it should be as though you were writing to a friend.

    It should have the same look and feel. Use plain text that’s not full of images and graphics.

    Even if you’re writing to 20,000 people, it should be as if you’re writing to ONE person, a friend. That means NOT using words like Hi everyone, how are you all doing? etc.

    2. Focus on ONE thing in each email. When starting out, you should focus on ONE point, or ONE takeaway or ONE lesson that person can get from your email.

    3. Read your copy out loud before sending. You want your emails to read smoothly and make sense. As Joseph Sugarman said.

    “Every element must be compelling that you find yourself falling down a slippery slide unable to stop until you reach the end.”

    4. Cut 10% of your word count. When writing say to yourself… ‘can I say what I want to say using fewer words?’

    It’s not important to do this with every email. But if you’re someone who’s self-editing then it might be a good habit to get into.

    5. Write like a fifth grader. You want to avoid having too many complex sentences. And a good tool to help with this is the Hemingway Editor online app.

    6. Be yourself. It’s far easier just to be YOU than trying to mimic someone else. Your personality is what’s going to make people like you.

    Use those tips above and you should start to see an improvement in your emails.

    Remember the more you write the better you’ll get.

    Zaf.

    P.S. Get on my list and get this free video…

    The New Way To Create Multiple Streams Of Long-Term, Passive Affiliate Commissions.

    Beginner Friendly – No Prior Experience, Products Or Technical Skills Required.

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  • Use these to improve your email marketing

    I spent most of the day creating new automations.

    As I mentioned in a previous email. I moved over to Kit from ActiveCampaign.

    Unfortunately, I wasn’t able to import the automation I created.

    This means I’m having to recreate these from scratch.

    Though I must admit it’s been a lot easier than I thought it would be. Most likely due to my keeping a backup of all the emails I created and sent out.

    Another thing that’s helped with the migration to Kit is that I’ve used tags for my subscriber actions.

    That means in Kit I can then look at my subscribers and see anyone who’s bought. What that product is, how many products they’ve bought, along with any bump offers or upsells.

    And what action they’ve taken.

    If you’re not already using tags in your autoresponder, I recommend you think about doing so.

    The hardest part for me was knowing how to use the tags.
    I initially created a few tags for testing and made a complete mess.

    (I’d forget what the tag was for after I created it. Lol)

    If someone had bought a product that I’d promoted as an affiliate, I had to then figure out what they bought.

    To help me with remembering and creating these tags, I created a spreadsheet. I’d recorded the product owner along with the product name and tag to add to my autoresponder.

    Using tags means you don’t need to create a dozen different lists for different products. Helping you in segmenting your list.

    You can apply tags automatically when a link is clicked in your emails which could trigger an automation.

    Which is a great way to build up information on what your subscribers respond to.

    If you’re not building an email list – You really should be.

    Zaf.

    P.S. Get on my list and get this free video…

    The New Way To Create Multiple Streams Of Long-Term, Passive Affiliate Commissions.

    Beginner Friendly – No Prior Experience, Products Or Technical Skills Required.

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  • Have you received any duplicate emails?

    Have you received any duplicate emails?

    I noticed that in a few Facebook groups I’m in people are still talking about the changes going on with email.

    I’ve seen I’ve had a few duplicated emails come through to my inbox from a couple of marketers recently.

    (if you happen to have received any from me, would you please let me know?)

    Reminds me of when the GPDR changed for emailing and the panic that was around that…

    I updated my DMARC, DKIM and SPF records on my hosting account in December just gone in preparation for the coming changes with Google.

    I don’t know about you, but I thought Google’s instructions were a bit confusing…

     I have seen a lot of people ask if they needed to put this in place as they send less than 5,000 emails a day.

    Using ActiveCampaign instructions made this easy to do…

    Though interestingly on the 1st Feb, I got a message on my ActiveCampagin account saying I needed to authenticate my domain.

    Hopefully, you should be receiving my emails ok?

    Anyways…

    Speaking of emails

    Did you grab Matt Bacak’s new book Secret Email System yet?

    If you’ve ever struggled with getting, you’re emails opened, read, and actually making sales then I HIGHLY recommend you take a look and secure your copy.

    Not only is it fantastic value overall but for only $5.60 you also get:

    1) Irresistible Offer Video

    2) 3x Formula Calculator

    3) My Secret 357,582 Lead Gen Template

    4) Mail Email Swipe File

    This is my final courtesy reminder, so please don’t miss this…

    All the details are here:

    Grab your copy here

    I hope you have a great weekend.

    Zaf.