In 1975 Arizona helped revolutionize the fast food industry when McDonald’s in Sierra Vista opened their first drive-through window.
You see the owner of the McDonald’s franchise near Fort Huachuca base faced a problem…
At the time, soldiers from Fort Huachuca were not allowed to get out of their vehicles off-post while wearing fatigues.
Do you know what the ingenious dude did?
He pushed out one wall and installed a sliding glass window and in no time at all he had a queue of soldiers stretched around the building, while big Mac’s flew out the window as fast as could be made.
So, the owner found a need a convenient place for soldiers to get grub, and what better place than near their base. Then he solved a problem of how to get food to those soldiers by installing a sliding glass window.
This simple idea revolutionized the fast food industry forever changing the eating habits of millions of people around the world.
This just shows all you need to do is look around you and see what problems people are having then come up with a solution to that problem.
If you’ve been in internet marketing for any length of time no doubt you have read the usual stuff on how to find problems and solutions. Checking forums in your niche to see what questions are being posted and what the replies are to those post, checking social media sites such as Facebook especially in groups to see what’s being posted there.
But then how do you validate an idea to see if it’s potentially profitable?
By checking out the existing market…
Look at what’s ALREADY being sold, what’s the main problem they’re focusing on and what solution are they’re given?
Yes, this will take time to research.
But you’ll reap the benefits!
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